Whois Privacy Protection, sometimes also called Privacy or Whois Privacy Protection, is a service that hides the actual contact information of domain name registrants on WHOIS lookup web sites. Without protection, the personal name, home address and email account of any domain registrant will be openly visible. Providing fake information during the domain registration procedure or altering the genuine details subsequently will just not work, as doing such a thing may result in the domain registrant losing their domain name ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was introduced by domain registrars as an answer to the growing concerns about possible identity theft. If the service is enabled, the registrar company’s contact info will be displayed instead of the client’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that don’t.